Do Pakistani girls/ladies like to wear Western outfits in Pakistan?

Do Pakistani girls/ladies like to wear Western outfits in Pakistan?

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Short answer is, Yes, they do. But question is what %age of total female population like to wear western outfits? Approx 65% of population live in rural or semi urban areas, so the remaining is 35% living in cities. Out of this I think there is further segmentation who likes or dislike.

Generally, girls /ladies living in big cities like Lahore, Karachi, Islamabad etc plus females doing jobs or college /University students prefer and like western outfits. Further adoption of western outfit is mainly limited to jeans/trouser asnd shirts. However, Pakistani society is generally Conservative, so short skirts or shorts are not in use, ladies also avoid a dress where she has to expose her skin.

Another reason of adoption is, they feel more comfortable and durable specially in winter as compare to traditional shalwar qameez. There is no doubt that westren outfit trend is increasing in dress, shoes and hair etc.

Answered on December 20, 2018.
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