How many people in New York City use social media?
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Answer ( 1 )
It’s safe to say that if someone is on foursquare or tumblr, they’re also on Facebook.
If you run a Facebook ad targeted to people in New York City, it says there are 3,866,780 people in the ad’s estimated reach. If you expand the range to “include people within 10 miles”, the number stays the same. At 25 miles it jumps to 5,509,560.