What are the top techniques for SEO?

Muhammad Zeeshan
Aug 07, 2019 10:25 AM 0 Answers
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James Charles
- Aug 07, 2019 10:34 AM


Here is the best article on internet from ahrefs. com/blog/seo-techniques. I hope you enjoy it.

1. In‐Depth Topic Coverage

Given that pretty much everyone I consulted mentioned SEO as being a high value added marketing practice, it must be pretty important. So for any doubters out there, no SEO is NOT dead! However, it is evolving and with evolution comes change.

Keyword research is one of the first things taught to beginners learning SEO and is still very effective to this day. However, keyword research is evolving as semantic search and Google’s Knowledge Graph evolves. These technologies allow Google the ability to understand your searches, regardless of how you phrase them. They are by no means perfect (yet), but are getting much better.

Traditionally, when doing keyword research, you try to find keywords with high search volume and low competition. You then build a page targeting this keyword and try to use the keyword throughout your article to emphasize to Google that the page is in fact about that keyword.

2. Re‐Optimizing Existing Content

If you are a consistent blogger, or your website is a content‐creating machine, you may be sitting on an untapped gold mine. Once an article is published, many people simply forget about it and move onto the next one, not realizing the potential of their site’s existing content.

Every once in awhile (quarterly, half‐year, annually) you should conduct a content audit on your site. A content audit is an audit where you improve articles, merge them together, or even remove them.

There are hundreds of opportunities for re‐optimizing existing content on your site. To ensure this article doesn’t turn into a book, we’ll be covering two strategies that can provide an extremely high return and don’t take too much time to implement

3. Linkable Asset Development And Promotion

A linkable asset is a piece of content that does an effective job at attracting backlinks from other websites. Creating and promoting linkable assets is an excellent way to improve your SEO through the acquisition of backlinks. Adam Heitzman has used this strategy over the past few years to grow his agency HigherVisibility.

4. Redirect Management and 404 Link Reclamation

When an old version of a website goes through a face lift, the developers working on the site will often change the site’s URL structure. This may occur for structural reason, SEO reasons, or for no reason at all.

Regardless of why the URLs are being changed, Justin McIntyre of Perfect Search Media mentioned how redirect management is crucial. Redirects, specifically 301 redirects, pass the link equity of an old page on a site to a new page. Without redirect management when you are going through a website revamp, you will likely lose your rankings and traffic. For more information on 301 redirects, check out what Google has to say about them.

Let’s say you forget to put a redirect in place when going through a site revamp. The old URL of the page will give visitors a 404 error because they aren’t being redirected. If you find this situation, you definitely want to redirect the URL to a page that is relevant or if none are, the home page. You can use Ahrefs to find 404 pages.

First type in the URL of your site into the search bar at the top. Next, under “Page” select “Best by links.” Finally, select “404 not found” from the filter at the top.

The pages that show up are 404 pages and should have redirects (especially the ones that have any strong RD (referring domains) pointing at them.

5. Accelerated Mobile Pages (AMP)

It’s no secret that we are moving to a mobile‐first world. Accelerated mobile pages (AMP) are an open source framework for creating lightning fast mobile pages. Paris Childress, CEO at Hop Online, mentioned how he is starting to see the expansion of AMP pages from mostly just article pages, to more complex pages like forms and ecommerce pages.

There are a variety of reasons more and more website owners are adopting AMP, but here are the two big ones for marketers:

  • AMP enhances the mobile experience which improves on‐site metrics like bounce rate
  • Google likes sites that load fast and tends to rank faster loading sites higher in the SERPs

6. Facebook Advertising and Lookalike Audiences

Most SEOs know the importance of linkable asset development, but don’t use FaceBook ads to promote their linkable assets. If you are a marketer and you haven’t heard of Facebook Advertising, you must have been living under a rock for the past few years. Jake Bohall of Hive Digital mentioned how advertising within social media platforms has been a very effective strategy for growing his and his clients’ businesses.

7. Content Experiments and Personalization

User experience signals are a major SEO ranking factor once your content reaches the first page of Google. Many of the marketing professionals that were contacted for this article mentioned conversion rate optimization (CRO) as a high‐value adding marketing activity.

Megan Pitcher mentioned that DriveTime used a multivariate landing page test through Google Analytics Content Experiments that increased leads through their website by 30%.

After seeing these results, she took it a step further and looked at the effects that different messaging (personalization) had on different groups of people. This again dramatically increased conversion rates on the site.

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