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UK resident here – I personally love it. It took a fair while to gain a following here in Britain, largely due to poor mainstream media coverage (the Super Bowl sometimes got a passing mention & brief highlights in the late 70s/early 80s on ITV’s “World of Sport” magazine show, but that was pretty much it!) The breakthrough though came in 1983, when the newly founded Channel 4 started running a weekly NFL highlights show on a Sunday evening, coupled with live Super Bowl coverage. That got the sport noticed and slowly but surely it gained interest and fan following from there, with more TV exposure and dedicated magazines leading to a growing amateur league scene here.
Nowadays Sky Sports cover the NFL all year (airing 5 games a week plus the play offs and Super Bowl), London hosts several games at Wembley (and also the new Tottenham stadium later this year) whilst the BBC broadcast certain games on its free to air channel and various newspapers run weekly columns and reports. There’s also a small but dedicated fan base for the college game.
Been a fan myself since I first saw the Giants on Channel 4 in 1984 (I chose them in part due to having family living close to NYC) and have followed them religiously ever since – been a bit of a roller coaster ride, but 4 Super Bowl championships isn’t a bad return.
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