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Both of the options are fantastic but one needs to understand the difference.
SEO is time consuming & changing process while PPC is quick & result-oriented.
Mostly, we all generally go to Google & do the respective search & result depends on various factors. You probably will not know today’s white hat eventually becomes black-hat tomorrow. Anything between white and black hat is called Grey hat techniques. So, you should not cross that line while doing SEO. Also, you need to understand deeply where to stop. So, SEO,career wise has few limitations :
Comparing PPC with SEO, this is costly affair but it depends on Intelligence and mathematics. You can generate quick results and leads. You need to understand In-Depth concepts of Adwords, FB, Twitter and while mixing this up with re-targeting can give you fair amount of Advantage over SEO.
So, career wise, PPC has following advantages
While giving all above thoughts, I am considering 3 years PPC executive Vs 3 Years SEO Executive.
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