What is SMM?

Question

I want to know, what is SMM?

UmaimaMalik 142 views

Answers ( 2 )

  1. SMM – Social Media Marketing

    Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
    SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.
    Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website.
    ACTIVE SMM PROMOTION
    Active promotion means adding links (applications) which lead from the content on the website towards social networks (similarly to RSS and social media share buttons). Social networks which can be used as a means of SMM are the following:

    • Facebook
    • Twitter
    • Google+
    • LinkedIn
    • Instagram
    • YouTube
    • Pinterest

    PASSIVE SMM PROMOTION
    Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs.
    Users’ reactions can be further analyzed in order to solve problems and remove dissatisfaction, and improve their brand experience.
    What is useful especially is that that information is obtained in real time, which speeds up the entire process and opens the door to a new dimension of cooperation.

  2. This answer is edited.

    SMM – Social Media Marketing

    Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
    SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.
    Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website.
    ACTIVE SMM PROMOTION
    Active promotion means adding links (applications) which lead from the content on the website towards social networks (similarly to RSS and social media share buttons). Social networks which can be used as a means of SMM are the following:

    • Facebook
    • Twitter
    • Google+
    • LinkedIn
    • Instagram
    • YouTube
    • Pinterest

    PASSIVE SMM PROMOTION
    Passive promotion means promoting activities on social networks by updating statuses, publishing images, tweets or articles on blogs.
    Users’ reactions can be further analyzed in order to solve problems and remove dissatisfaction, and improve their brand experience.
    What is useful especially is that that information is obtained in real time, which speeds up the entire process and opens the door to a new dimension of cooperation.

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