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Muhammad Zeeshan
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SEO Advice
Most people who think they have an SEO problem actually have a brand problem, a page titling problem, or a quality problem. If you have a good brand, good page titles, and good content then Google will usually rank your site in the place it deserves.
Rather than thinking about why Google doesn’t like your site, it’s better to think about why humans don’t like your site. One way to find out why humans don’t like your site is to pick a query you would like to rank for, look at the current results, and then try the following exercises with a user study participant:
Note that I haven’t revealed any “secret insights” about Google. This is all just common sense and applies equally well to all search engines – however common sense often seems lacking in the SEO industry.