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Muhammad Zeeshan
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Hi,
There is a huge difference between these two terms. Let’s see.
White hat SEO (sometimes called ethical SEO) relates to optimization techniques that aim to make content consistent with the Google policy and which make sites helpful for users. This kind of SEO won’t boost your website’s traffic in an hour, but it will bring profits in the long term.
White Hat SEO concerns among others:
Black hat SEO strategies focus only on search engines. It means that you don’t optimize your content for people who read it. What’s more, the approach is called black because it breaks search engines rules. This strategy is usually used by people who look for a fast income rather than building a good site that will bring profits in the long term.
Black SEO tactics include such things as: